GRIYER translates real-time factory data into a spatial installation that reveals the production cycle behind VitrA’s 100% recycled porcelain tiles, at Istanbul Modern Art Museum.
We developed the installation for VitrA’s launch of its 100% recycled porcelain tiles as a spatial system that makes industrial processes perceptible through interaction. The project is structured around three core flows: waste, water, and energy… Translated from factory data into generative spatial and digital conditions. Rather than presenting the product, the installation focuses on the production cycle itself, using real-time inputs from the factory to construct an environment where material transformation can be experienced in space.
We were responsible for developing a spatial and digital installation that could translate these processes into an experiential environment. The studio translates real-time factory data into a spatial installation that reveals VitrA’s 100% recycled porcelain tile production cycle.
First film marked the starting point of %100 Recycled Masse launch - and our first work developed for the project. Created for a global audience encountering the innovation for the first time, the narrative was built around transformation: a world where materials, like nature itself, are never lost, but continuously renewed.
Every fragment carries the memory of what came before, returning in a new form and with a new purpose. Through this perspective, recycling becomes more than a production process; it becomes the central idea of the launch. A reminder that design, at its essence, is an act of renewal.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Installation & Campaign: GRIYER
Design Director: Eslem Serra Özen
Digital Director: Mehmet Akif Sarı
Architectural Design: Aysun Demirel, Sude Turan
Digital Art: Zeynep Demirhan, Linda Nicolai, Mary Gouldsbrough
Sound Design: Tehanu, Merve Bozdağ, Melissa Lara Clissold
Creative Content: Özge Keskin, Bahadır Koçak, Kerem Kaplan, Afşin Şahin
Film Production: GRIYER
Director: Akif Sarı
Art Director: Eslem Serra Özen
Producer: Nabat Gasanova
DoP: Kerem Kaplan
Asist. Producer: Berkay Ağkurt
Gaffer: Burhan Tekçe
Bestboy: Bora Dağal
Editor: Akif Sarı
Assist. Editor: Bahadır Koçak
Sound Engineer: Nikita Sokolov
Color: Bahadır Koçak ,Artem Velychkovskyi
Voiceover: Melissa Lara Clissold
