Our visual narrative focused on the installation’s architectural structure, material details and sensory atmosphere, shaped by light, water and clay. Through film and digital content, we documented how recycled ceramic washbasins and 100% recycled porcelain tiles transformed VitrA’s circular design approach into a spatial experience.
For Milan Design Week 2026, we developed the film and social media communication for the VitrA × Snøhetta installation, created for INTERNI’s Materiae exhibition.
Through detailed cinematography, atmospheric sequences and an evolving social media narrative, we documented the installation across different moments of Milan Design Week-from its material details and spatial rhythm to the encounters and conversations surrounding it.
The resulting communication positioned recycled ceramic washbasins and 100% recycled porcelain tiles not simply as displayed products, but as active elements within a living spatial experience-revealing circular design through movement, texture and light.
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