VitrA x Architects: A collaboration of color and dream

Color 2.0 Launch Campaign

Scope:

Strategy, Production

Client:

VitrA

Year:

2024

The VitrA Color 2.0 Launch Campaign aimed to showcase the brand's new and sophisticated color palette for architects and designers. The campaign featured collaborations with leading Turkish architecture offices who utilized the Color 2.0 collection to design unique and inspiring spaces.

The campaign centered around the concept of "Color as a Playground," highlighting the creative freedom and possibilities offered by the Color 2.0 collection. This concept was manifested through various elements, including:

Exclusive Color Palette: The campaign introduced a bolder and more diverse color palette, providing architects with unique design options.
Integrated Systems: The campaign emphasized the ease and functionality of using Color 2.0 products due to their integrated systems.
Architect As Brand Ambassators: The campaign positioned architects as artists, showcasing their creativity through installations featuring the Color 2.0 collection.
Dream Spaces: The campaign fostered collaboration among architects by featuring their "dream spaces" that explored the interplay of color and experience.

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Dream Space Story of Melike Altınışık Architects

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Dream Space Story of ŞANALarc

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Dream Space Story of Kitchen-ist

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Dream Space Story of Novos Architectural Studio

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Campaign Elements:

Launch Film: A cinematic and visually striking film showcased the Color 2.0 collection, featuring the stage design, dancers interacting with the colors, and interviews with the design team.
Architect's Interviews: A social media strategy assigned a specific color to each participating architect, featuring their stories, and interpretations of the Color 2.0 collection through dream spaces with striking key visuals,

Key Outcomes:

The campaign successfully introduced the new Color 2.0 collection to the target audience.
This project not only celebrated the limitless creative potential of the Color 2.0 collection but also solidified VitrA's commitment to fostering strong relationships with the architectural community and the brand's position at the forefront of architectural design.

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