For a global audience discovering the brand, we developed a narrative of transformation - where materials, like nature itself, are never lost but continuously reborn. What began as a campaign for VitrA Tiles’ 100% recycled porcelain later evolved into an immersive spatial experience, translating this cycle of renewal through architecture, interactive digital artwork and sound. Across waste, water and energy, the project revealed how every material carries the memory of its past while moving towards a new form.
This film marked the starting point of the VitrA Recycled Masse launch - and our first work developed for the project. Created for a global audience encountering the innovation for the first time, the narrative was built around transformation: a world where materials, like nature itself, are never lost, but continuously renewed.
Every fragment carries the memory of what came before, returning in a new form and with a new purpose. Through this perspective, recycling becomes more than a production process; it becomes the central idea of the launch. A reminder that design, at its essence, is an act of renewal.
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Production: GRIYER
Director: Akif Sarı
Art Director: Eslem Serra Özen
Producer: Nabat Gasanova
DoP: Kerem Kaplan
Asist. Producer: Berkay Ağkurt
Gaffer: Burhan Tekçe
Bestboy: Bora Dağal
Editor: Akif Sarı
Assist. Editor: Bahadır Koçak
Sound Engineer: Nikita Sokolov
Color: Bahadır Koçak ,Artem Velychkovskyi
Voiceover: Melissa Lara Clissold
