Agency: Griyer
Animation: Eka Creative Studio
Project Manager: Eslem Serra Özen
Creative Direction: Mehmet Akif Sarı
Coordinator: Tahircan Yarımoğlu
3D Artists: Umut Müezzinoğlu, Ceren Tüfek, Afşin Şahin
Feltouch launches its new product "Flux" designed by Yigit Ozer in Orgatec 2022, Cologne.
In this 3D film, we designed product-oriented light movements on an intense, dark theme to highlight the endless and fluid mobility that "Flux" leaves us with.
The main purpose of the scenario transformed from space to topography is to tell an innovation about these modules of Flux, can dance differently with new combinations of many motifs that have not yet been discovered.
During the commercial we didn't forget to wink to the designer's inspirations about the movements of solid surfaces.
We underline the absorbance of felt material with a wide tunnel vision by supporting it with advanced sound effect. This scene also explains the multitude of usage areas specificly for this product.
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